Top 5 Reasons to Advertise on Facebook
1. Facebook Advertising is highly effective
With more than 2.2 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives. This is a trend that is not going to change any time soon as we continue to ride the waves of the information era. Facebook is considered one of the top advertising channels online, and digital ad spend accounts for a whopping 51% of total advertising spend in the US.
2. Simple Set-Up Process and Fast Results
Setting up a Facebook campaign takes little time and can yield excellent results for your business. It is an undeniable truth that digital advertising produces a great ROI and it can happen very quickly with the right campaign and product. That is why you see Facebook ads for small local businesses as well as large corporations.
Anyone can log on to Facebook and create a business manager account, set a payment method and publish a campaign in a matter of minutes.
3. You can Reach Your Ideal Audience
Facebook provides tons of detailed ways to reach specific people based on their behavior on your website, their known likes, engagement with your Facebook page, and other various elements of their demographic such as age, gender, and location. You can create extremely granular audiences that produce a high ROI using Facebook ads.
With the targeting options available to you as an advertiser and the influence Facebook has on consumer behavior, Facebook is the perfect channel for reaching your ideal audience.
4. Facebook Ad Campaigns are highly Customizable
Facebook has a wide range of ad formats to choose from. You can create a compelling video ad that millennial can’t resist watching. There are 11 different Facebook ad objectives you can choose from based on your different goals.
You can customize your ad design, copy, landing pages and virtually every element of the campaign including technical aspects such as:
- Target audience
- Bidding
- Delivery optimization
These options make Facebook the most customizable advertising network, allowing you to create very specific ad experiences.
5. Facebook is adding New features all the time
Facebook is constantly adding more features and improving user experience for both advertisers and normal Facebook users. This is a large part of why Facebook has sustained growth for so long, it’s always providing more value.
The faster you learn to advertise on Facebook, the sooner you’ll unlock the full potential of social media advertising. The best way to start learning about Facebook ads as a beginner is to just set up your Facebook Business Manager account and get in there and create your campaign!